Privacy Policy

Who We Are

TARA is a Malaysian fragrance brand. Registered in Malaysia - SSM No. 202603110736. For privacy questions or personal data requests, contact concierge@tara-scents.com or WhatsApp +60 11-1534 2883.

Information We Collect

• Contact details such as name, email address, phone number, WhatsApp handle, city, and delivery information.
• Order details such as selected scent, Discovery Pack selection, quantity, notes, delivery preference, payment status, and customer support history.
• Quiz and preference details such as scent answers, recommended match, gifting intent, and optional fragrance notes shared by the customer.
• Newsletter details such as email address, signup source, consent timestamp where available, and unsubscribe preferences.
• Website analytics such as pages visited, clicks, device/browser information, approximate location, traffic source, and event data including checkout, WhatsApp, quiz, contact, and newsletter actions.

How We Use Information

• To respond to inquiries, recommend scents, confirm preorders, and provide concierge support.
• To process checkout, payment status, delivery coordination, customer service, refunds, replacements, and fraud prevention.
• To send launch updates, preorder windows, newsletters, and product announcements only where the customer has opted in or contacted us for that purpose.
• To improve website performance, measure marketing effectiveness, understand product demand, and refine the quiz and preorder experience.
• To comply with legal, accounting, tax, security, and regulatory obligations that apply to TARA.

Payments And Sensitive Details

Online payments are handled by payment partners such as ToyyibPay. TARA does not ask for, receive, or store full card numbers, online banking credentials, or FPX banking passwords. Payment references, bill codes, transaction status, and customer confirmation details may be stored for order support and reconciliation.

Cookies, Analytics, And Tracking

The website may use cookies, pixels, analytics scripts, and event tracking to understand visits, improve the shopping flow, and measure conversions. This may include Google Analytics 4 and first-party event tracking for preorder submissions, WhatsApp clicks, quiz completions, contact submissions, newsletter signups, checkout starts, and payment result views.

Sharing Information

• Payment processors, checkout providers, banks, and fraud prevention tools where needed to process transactions.
• Courier, logistics, and fulfillment partners where needed to deliver orders.
• Website, analytics, email, form, hosting, and customer support providers that help operate the TARA website and customer experience.
• Professional advisers, authorities, or regulators where disclosure is required by law or needed to protect TARA, customers, or the public.

Retention

TARA keeps personal data only for as long as reasonably needed for the purpose it was collected, including order support, accounting, legal compliance, customer service, analytics, and future launch communication where the customer has not unsubscribed.

Your Choices And Rights

• You may request access to or correction of personal data held by TARA.
• You may unsubscribe from marketing emails or ask TARA to stop non-essential promotional contact.
• You may ask questions about how your information is used, subject to identity verification and legal retention requirements.
• Requests can be sent to concierge@tara-scents.com or through WhatsApp at +60 11-1534 2883.

Security

TARA uses reasonable administrative, technical, and operational safeguards to protect customer information. No online service can be guaranteed as completely secure, so customers should avoid sending banking passwords, full card details, or sensitive identity documents through chat or open form fields unless specifically requested through a secure process.

Updates

This policy may be updated as TARA introduces new checkout, delivery, analytics, or customer support tools. The latest version will always appear on this page.